Hawaii's 2024 GRAS Determination
In January 2024, the Hawaii State Department of Health issued a formal determination recognizing traditional 'awa, prepared and consumed as the customary beverage, as Generally Recognized As Safe (GRAS). This specifically covers traditional preparation methods, not kava extracts made using organic solvents, which remain excluded from the designation. The Kava Coalition, an industry advocacy group, welcomed the decision as validation of kava's long history and cultural significance while flagging that the extract exclusion still leaves some products in a more uncertain regulatory position.
How Hawaiian Kava Farming Was Revived
Modern awa cultivation in Hawaii is tied closely to the Hawaiian Renaissance, a cultural movement beginning in the late 1960s and 1970s focused on reclaiming Native Hawaiian language, tradition, and sovereignty. In the 1990s, Department of Defense-funded Rural Economic Transition Assistance grants helped farmers diversify away from Hawaii's declining sugarcane industry, spurring roughly 200 acres of kava cultivation across backyard growers and small commercial farms. Read more about the cultural side of this revival: Kava in Hawaii: Awa History and Culture.
Small Scale, Premium Price
Hawaii's noble kava varieties can fetch premium prices, with fresh, unprocessed "wet" kava root sometimes retailing well above what dried root from other origins commands. Even so, local production remains genuinely small relative to Fiji or Vanuatu, and most kava bars in the United States, including many in Hawaii itself, primarily serve Fijian or Vanuatu kava rather than locally grown awa. Growers are working to change this through regional grower networks and farm hubs, though scaling up takes time, since kava plants need several years to mature before harvest.
Buying Hawaiian Kava
If you specifically want Hawaiian-grown awa, ask your vendor directly, since it's genuinely less common than imported Pacific kava even within Hawaii. See How to Choose Quality Kava for general sourcing guidance that applies regardless of origin.